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Hillel Yeshiva
Client: Hillel Yeshiva
Challenge: Hillel Yeshiva is a nonprofit Hebrew school system providing outstanding Judaic and general studies to children from Pre-nursery through the 12th grade. Paul Kiesche Design was hired to strengthen their image and brand through advertising, collateral, promotions and a website. The primary objective was to increase enrollment. Other objectives included improving the overall image of the school, creating a consistent message and brand, attracting development capital, and improving public relations.
Solution: Paul Kiesche Design started the campaign by launching into new comprehensive advertising that included original design, illustration and copy writing. The design and concepts of each piece conveyed an established, pre-collegiate, intelligent, interesting, sophisticated, informative and fun image. A look was applied across all designs keeping the entire campaign consistent. Illustrations were drawn in a comic strip style to grab attention and interest from the public. All the concepts established the same consistent message, Hillel Yeshiva provides more than an excellent academic education. Hillel Yeshiva provides a Torah education of values and ethics. Four advertisements were created and published in local and national publications in several sizes, both color and black and white. Then Paul Kiesche Design continued to strengthen Hillel Yeshiva's image by re-designing their website, e-newsletter, and promotions. Paul Kiesche Design took this project one step further by creating a six page branding guide for Hillel Yeshiva. This ensured consistent and correct use of their logo, branding and image. Standards were set to establish their colors, fonts, image use, interactive usage and more. The guide was distributed to the faculty of Hillel Yeshiva. The site was programmed and is maintained by Educational Networks.
Result: The four advertisements ran throughout the year in national and local publications. Along with an increase in enrollment, the school has received praise for the new look and message. Using strong conceptual advertising, Paul Kiesche Design and Hillel Yeshiva, broke through cultural and gender barriers in the Orthodox Jewish community.
Paul Kiesche Design is very happy to report that Hillel Yeshiva has recently resigned with Paul Kiesche Design to create their 2006/07 advertising campaign.
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