Challenge: Big Quiche Productions teamed up with Paul Kiesche Design to create a logo, Flash teaser, website and promotions for Big Quiche Production's independent film "Murderous Camouflage". The primary objective was to raise interest and awareness from the public about the film. Other objectives include raising development capital for the film, showcasing photos and clips of the film, selling merchandise and encouraging conversation between the audience and Big Quiche Productions.

Movie Synopsis: Someone killed legendary porn king Fat Guy, and Detectives Moose & Squirrel must go deep undercover (literally) to find the murderer with the help of their "special" homicide unit. The trail twists and turns until the squad uncovers more than anyone would have ever given them credit for.

Solution: Paul Kiesche Design's first stage was to create a logo for the movie that would reach the public via film, web and print. Intended to reflect the theme of the movie it was designed to be interesting and humorous. Simultaneously, the logo had to reflect horror and mystery. Paul Kiesche Design digitally illustrated the logo to represent a detective's badge with clever details from the film. The logo was eventually animated for the flash teaser and site.

For the second stage the flash teaser was created to introduce the movie for the first time to its potential audience. By using simple graphics and sounds, the teaser shocked audiences and whet their appetites, leaving them wanting more.

In promoting and eventually showcasing the movie, Paul Kiesche Design created murderouscamouflage.com. The site was designed and programmed to reach a large audience. The website broadcast the movie trailer, teaser and after release, the full independent film. There were animations, interactive graphics, photos, music, and behind the scenes information available to entertain and attract viewers.

Finally postcards and other promotional materials were created to help promote the movie at independent film festivals.

Result: The teaser, logo and site drew traffic and attention to the movie. It became the center for discussions on the movie. The movie received great reviews at the film festivals. Audiences raved about how they enjoyed the full experience.