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Be a Shareholder
Client: Hillel Yeshiva
Awarded: Art Directors Certificate of Excellence, Art Directors Club of NJ
Challenge: Design a fundraising campaign, "Be a Shareholder", for Hillel Yeshiva, a nonprofit Hebrew school system providing outstanding Judaic and general studies to children from Pre-nursery through the 12th grade. The campaign consists of three parts, an elegant invitation, a reminder card and a solicitors packet. The primary objective is to solicit new sponsorship and advertising for Hillel's Journal , Hillel's second largest fundraiser. The Journal is a hard bound book with approximately 230 pages of information about the school and sponsorships.
Solution: The campaign was introduced in three phases. The first two phases of the campaign were targeted at gaining the interest of parents and friends of the school. They were invited to a breakfast where they were asked to help distribute the "Be a Shareholder" booklet, and help with fundraising. The third phase was targeted at corporations and private donors soliciting donations for the Journal .
The first phase was a direct mail invitation to the breakfast held at the school. This included a one color 6 x 4.25" invitation and original designed envelope. The second phase was a one color reminder 4 x 6" postcard. The third and final phase consisted of a custom cut 8 page booklet with a return envelope insert. The booklet was four color, 7 x 10", with a custom die cut, pocket, Velcro seal and a one color envelope. All elements of the campaign were completely custom with original design and strong brand consistency. The original die cut and photography helped strengthen booklet design.
Result: Printing the first two phases in one color helped allocate more of the budget towards the final phase. This allowed for the custom die cut and beautiful four color printing. All phases of the campaign launched according to plan. The invitation and reminder card helped solicit a increased number of attendees for the fundraiser breakfast. The booklet was distributed and was well received by the participants. The fundraising for the Journal is now underway and is anticipated to receive record high results.
The "Be A Shareholder" campaign was awarded the Art Directors Certificate of Excellence from the Art Directors Club of NJ.
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