With the Holidays fast approaching, the Historic Chester Business Association wanted to make sure that customers would come into Chester, New Jersey to experience it's unique Main Street environment. PKD created illustrations for advertisements and promotions that captured the magic of the town. Using marketing specifically targeted at shoppers close to the town and working with organizations such as Noah's Ark, invitations were designed and mailed to lure in shoppers. The cards promoted a coupon saving money and an additional donation to the organization of the customer if a card was redeemed. A horse drawn carriage, treat vendors, a town crier and Victorian-dressed carolers helped create the Holiday environment.

Other media such as magazine advertisements, billboards, online banner ads, posters and street coupons handed out by the Town Crier were also created to promote the event.