ADT FADE Campaign
Client: ADT
Agency: Murray
Description: ADT created "FADE", False Alarm Dispatch Elimination, in order to help reduce the amount of false alarms and keep emergency personnel on real alarms.
The logo was designed to represent the initiative, and through use of color and text also strongly represent ADT's brand. A poster and brochure were designed with American colors to push the "hero" theme and reflect the logo.
ADT was successful in lowering the false dispatches, up to 25% in some cities. Police departments commended ADT for their efforts.
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