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Know Your Score
Client: Pfizer & The Magic Johnson Foundation
Agency: JDC Design
Awarded: American Graphic Design Award, Graphic Design USA
Description: Pfizer and The Magic Johnson Foundation teamed up to encourage African Americans to visit a free medical screening in order to help lower chances of getting diabetes,
heart disease, cancer and AIDS.
Banners and flyers were also created to display at the screening. The poster was printed 18"x24", 4-color, on gloss coated cover stock.
The screening was successful and the client expanded the campaign into other sports and other cities.
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