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Be a Shareholder
Client: Hillel Yeshiva
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Awarded: Art Directors Certificate of Excellence,
Art Directors Club of NJ; American Graphic Design Award, Graphic Design USA
Description: Designed a fundraising campaign, "Be a Shareholder", for Hillel Yeshiva. The campaign consisted of three parts: an elegant invitation, a reminder card and a solicitors packet. The primary objective was to solicit new sponsorship and advertising for Hillel's Journal, Hillel's second largest fundraiser.
The first phase was a direct mail invitation including a one color 6 x 4.25" invitation and original designed envelope. The second phase was a one color reminder 4 x 6" postcard. The third and final phase consisted of a 8 page booklet with a return envelope insert. The booklet was four color, 7 x 10", with a custom die cut, pocket, Velcro seal and a one color envelope.
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